Boomers are on the rise, and they are also buying cars, according to Expedia.
Expedia said in a statement that it has seen a 10% jump in car rental applications since the start of the year.
“The growth of this boom is particularly evident in the luxury car rental market, where over the past few years, we’ve seen an incredible surge in demand for new cars and a number of leasing opportunities,” the company said.
Expeditors say they are looking to expand their footprint, which includes car rentals and luxury vehicle leasing, as they battle the rising cost of living and a recession in some other parts of the country.
The company is currently working on expanding its car rental service to all Expedia properties in the United States and Canada, as well as other locations.